Gopro accessories the maker of wearable cameras

Suddenly, it seems, everyone is desperate to see the world from new vantage points. In March,  an upstart maker of virtual-reality headsets that have yet to hit the market. And last month, Google unit Nest spent $555 million on Dropcam, a Wi-Fi-based camera that streams continuous video, effectively making its users a fly on the wall in a distant room.

But perhaps the greatest sign of our latest obsession is revealed in the torrid shares of GoPro (ticker: GPRO), the maker of wearable cameras. Initially created for athletes to share first-person accounts of their adventures, GoPro cameras have found a mainstream audience. The latest sensation is head-mounted footage from a man rushing his pregnant wife to the hospital after she goes into labor. The camera kept rolling, even as the baby arrived in the hospital's parking lot.

Everyday life can't compete. Over 1.8 million people have watched the YouTube video in the week since it was posted.

Gopro accessories sees itself as a media company. Here's a description from its recent prospectus: "From extreme to mainstream, professional to consumer, GoPro has enabled the world to capture and share its passions, and the world, in turn, is enabling GoPro to become one of the most exciting and aspirational companies of our time."

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