4 Tips For Making Collaborative Reviews More Effective
As an in-house or agency creative, your work on a project doesn't
just finish when the content is created. Content will usually need to
undergo some sort of collaborative review and revision process before
it's considered final and ready to go to market.
More often than not, content is reviewed by a team of people and
not just a single individual. Groups of reviewers may have different
perspectives on how content should be revised. It's a good idea, both as
a content creator soliciting feedback and as a collaborative reviewer
providing feedback, to be conscientious that your communication is
clear, helpful, and conducive to moving the project forward to your
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Provide direction for reviewersAs the content creator, if you're
sharing your content with several reviewers it's often because they have
different areas of expertise that you want to draw from. It can be
helpful to your collaborating reviewers to let them know if there are
specific parts of the content that you want them to give their attention
to or if you're looking for them to provide a certain perspective.For
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for her prom night.. For instance, if you've invited a customer support
rep to review an email newsletter because you want to be sure that the
contact info is accurate, let them know that's what you need so they
don't provide feedback on other areas that may not be relevant to their
expertise. 2. Share reasons for change requestsAs a reviewer, it's
often useful to provide explanations for your change requests - not only
to let the content creator know what your goal for the change is but
also to let other reviewers that you're collaborating with and who may
disagree with your change request know what your reasoning was. This
will cut down on conflicting edit requests, or at least will enable your
content creator to make a more informed decision about which requests
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Avoid the echo chamberThe term "echo chamber" refers to a group sharing
identical or similar comments, which results in a set of redundant and
often counter-productive information. If you're reviewing an asset and a
fellow reviewer has already requested an edit you also think is needed,
resist the urge to add a "me too" comment. Unless the content creator
requires or is looking for consensus, you can end up making them feel
piled on, which can be detrimental to a collaborative review
environment. 4. Don't do other group members' reviewsOften in
collaborative reviews, different people are included for their different
areas of expertise. If you know that a proof reader is always included
in the review of your email newsletter, avoid making spelling and
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. You get to enlist team members with a
variety of expertise and get a big picture of the strengths and
weaknesses of you content.Silicone Phone Case for sale
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Gift card printing. . But to work collaboratively, everyone must be
mindful of how their feedback can impact other reviewers and the content
creators. These tips will help foster and maintain a positive,
goal-oriented culture for your collaborative reviews. Copyright © 2012
inMotionNow
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